PROTON’s Record 2023 Sales and Financing Triumph Set Ambitious 2024 Goals
PROTON’s Record 2023 Sales and Financing Triumph Set Ambitious 2024 Goals
In 2023, Proton and its financing arm, Proton Commerce, experienced significant success.
PROTON achieved its highest sales since 2012, selling 154,611 units, securing its position as the second-highest performer in national automotive sales.
Proton Commerce, in collaboration with CIMB Bank, set a record with 27,288 loan disbursements, becoming the lead financier for the best-selling Proton Saga.
The company aims for further growth in 2024, coinciding with its 20th anniversary, leveraging the sustained popularity of existing Proton models.