Southeast Asian small home appliance brand Simplus tripled sales in 2023
Simplus a small home appliances brand in Southeast Asia, has emerged as a top profitable contenderin the region’s vibrant new retail sector.The company achieved tremendous growthover the past year, with sales tripling while maintaining profitability in 2023.
During the ‘Double 11’ shopping festival in 2023, Simplus ranked number one on TikTok and number two behind Philips on Shopee’s top brands in small home appliances, showing that it is already one of the more popular brands among Southeast Asia’s online shoppers. It achieved a record-breaking US$1 million in sales in a single day.
Simplus Highlights:
● Simplus is a fast-growing small home appliances brand in Southeast Asia and has emerged as a top brand on TikTok, Shopee, and Lazada.
● The company achieved profitability last year and has a 50-60% Net Promoter Score (NPS) across Southeast Asia.
● Led by Co-Founder and CEO Jack Zhang, an e-commerce veteran and former CEO of Lazada Thailand, Simplus focuses on localizing small home appliances to meet the needs of the region’s consumers. It offers high-quality products at affordable prices, with the slogan “Simple Life, Affordable Price.”
● Some of its most popular items include its signature high-speed hair dryers, easy-to-use air fryers, high-quality vacuums and mops, and more
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