GrabAds Forecasts 76% Surge in Ramadan Digital Engagement for Brands
GrabAds reveals a 76% expected surge in digital activity during Ramadan among Malaysians, urging brands to capitalize on this trend. With insights into consumer spending patterns and preferences, businesses can tailor their campaigns to meet the festive season’s demands.
Aims of GrabAds
Hassan Alsagoff, Head of Marketing at Grab Malaysia, emphasizes the importance of early planning for Ramadan campaigns to engage with audiences effectively. Key recommendations include leveraging Grab services, offering group menus for family gatherings, and launching strategic in-car campaigns to capture early adopters.
GrabAds aims to empower brands, especially MSMEs, to run impactful campaigns through its superapp ecosystem, fostering brand loyalty and driving sales.
As Ramadan approaches, Grab encourages businesses to utilize the insights provided to establish a strong presence and connect with consumers during this festive period.
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