AIRSCREAM UK Reaffirms Safety Commitment with SIRIM Certifications

SHAH ALAM, 9 July 2024 – AIRSCREAM UK (AIRSCREAM), a United Kingdom-based vape manufacturer with presence in more than 80 countries, today announced that it has successfully obtained SIRIM certifications for its globally popular vape devices, namely AirsPops ONE USE 3ML and 6ML, AirsPops Pro and AirsPops Pro Lite.

The company said that the MS SIRIM marking will be placed on its certified vape devices, spare parts and on the packaging of the devices to be easily visible to consumers.

Sam Ong, Co-Founder and CEO of AIRSCREAM UK Limited, said, “The MS SIRIM marking would indicate that our device has complied with the stringent safety and qualitystandards set out by SIRIM QAS International Sdn Bhd and our customers can be assured that it is safe to use.”

He added, “As a multinational vape manufacturer and retailer, AIRSCREAM has remained committed towards product quality and safety, design innovation as well as superb user experience.” 

“Obtaining the certification and label from SIRIM QAS International is a reflection of thiscommitment as well as our strict policy to comply to all rules and regulations enacted in countries where we operate in,” he added.

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Following a federal move to gazette the Trade Descriptions (Certification and Marking) of Electronic Cigarette Devices Order 2022 under the Trade Descriptions Act 2011, local manufacturers and importers of electronic cigarettes or vape devices are required to apply for SIRIM certification and labelling. 

Ong said, “We believe that the SIRM certification, with its robust methodology and screening process, will help curtail unscrupulous manufacturers and importers from marketing and selling poor quality vape devices in Malaysia.”

“AIRSCREAM would like to urge our fellow industry participants in Malaysia, especially those who have not yet apply for the SIRIM certifications, to quickly have their products certified as it would help pave the way towards a more sustainable industry that can contribute positively towards economic growth, safeguard consumers and provide less harmful alternatives that can help people quit smoking cigarettes,” he added. 

Globally, AIRSCREAM has carried out various initiatives to help smokers bring down their dependence on cigarettes or even eliminate its use.    

In March 2024, AIRSCREAM had announced that it will be investing a total of RM100 million in the next five years for its operations in Malaysia. The company said that it plans to expand its distribution networks, administrative and field staff strength as well as research and development facilities as it envisions Malaysia to become its global HQ in the foreseeable future.