AmBank Group, Malaysia’s sixth-largest banking group, transformed its digital presence using Progress® Sitefinity® Cloud, resulting in an 18% increase in retail banking website traffic and enhanced user engagement. The upgrade modernized its website infrastructure, replacing an outdated content management system with a flexible, scalable solution.
Digital Presence
This allowed AmBank to consolidate four websites into a single platform, streamlining content management, enabling real-time updates, and reducing IT dependency. AI-powered personalization improved customer experience, while the solution’s lower total cost of ownership supported faster time to market and future digital innovation.
Leave a Reply
You must be logged in to post a comment.