FWD Takaful Named Best Direct Distribution Channel at Industry Awards Night

Digital Commerce Team led by Marcus, Tjon Tsin Kim was present to receive the award.

Kuala Lumpur, 29 May — FWD Takaful Berhad (FWD Takaful) was awarded the Best Direct Distribution Channel – Family Takaful by the Malaysia Takaful Association (MTA) at the Takaful Star Awards 2026.

The award recognised the transformative efforts through FWD i-Lindung plan, a hybrid offline-to-online (O2O) distribution model that made digital takaful protection scalable and inclusive. The innovation led to remarkable adoption, delivering 60% of the market share for i-Lindung plans, a national self-service platform that simplifies the process of purchasing protection products.

FWD Takaful Awarded Best Direct Distribution

FWD i-Lindung offers two plans, FWD i-Lindung Term Takaful Plan and FWD i-Lindung Critical Illness Plan, both of which provides takaful protection for death and total and permanent disability benefits as well as early-to-advanced stages of critical illness.

Aman Chowla, Country Chief Executive Officer of FWD Malaysia, said, “There was an industry wide challenge – digital channels continue to contribute minimally to overall takaful offerings.

Our approach focuses on making digital simple for everyday customers and turning complex processes into a guided and high‑confidence experience. The result was a scalable, inclusive model that brought first-time coverage to thousands of Malaysians, reduced digital intimidation, and meaningfully closed the protection gap in communities that need it most.”

The Takaful Star Awards recognise exemplary performance among Takaful operators, agents, and industry leaders. FWD Takaful has also received multiple recognitions during the prestigious awards night including winner (Palanisamy a/l Krishnan) for Top Group Business Corporate Agency – Family Takaful Group Business, winner (Ching Yuen Hui) and first runner-up (Katherine Yong Yee Hwa) for Top Banca Takaful Producer (Bank Marketing Staff) – Bancatakaful, as well as first runner-up (Jaffri bin Osman) for Top Rookie Agent – Family Takaful Individual Business.

This recognition reaffirms FWD Takaful’s commitment in changing the way people feel about takaful by enabling consumers to build a stronger, more secure future.