Malaysian retail trends during the Ramadhan and Raya festive season continue to evolve amidst economic pressures, with more shoppers seeking promotions. Insights from Senheng, a leading Malaysian electronics retailer unveiled shoppers are consistently spending more time comparing deals, averaging over eleven minutes per checkout session.
To combat rising living costs, Malaysians are turning to loyalty programs like Senheng’s PlusOne Membership, with almost twice as many in-store customers opted into the program compared to last year.
Raya Deals
During this year’s festive season, the Senheng App saw more than 1.8x increase in downloads, highlighting that shoppers emphasize value and convenience. Meanwhile, smartphones, air conditioners, QLED TVs were the top-sellers, reflecting a focus on home comfort and entertainment.
Top Sellers in Preparation for Raya
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Raya shopping trends revealed Malaysians prioritizing home comfort and entertainment essentials. Items that led the charge were:
- Smartphones: A top pick for Raya shoppers for communication, organizing schedules, and capturing memorable moments.
- Air conditioners: Essential for maintaining a comfortable indoor environment amidst Malaysia’s tropical climate when hosting guests during the festivities.
- QLED TVs: Elevates the festive atmosphere at home with its cutting-edge technology that offers superior visual experiences for families to enjoy together.
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