YB Dato' Seri Reezal Merican Naina Merican, Chairman of MATRADE (centre), YBhg. Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE (right), and YBhg. Dato Mohammad Medan Abdullah, Board Member of MATRADE (second from left) at the MIHAS Awards 2024.
The Malaysia International Halal Showcase (MIHAS) Awards 2024, organised by the Malaysia External Trade Development Corporation (MATRADE), celebrated trailblazers within the Halal sector. This year’s event recognised outstanding contributions across the Halal industry, with a strong emphasis on sustainability and innovation. The newly introduced Sustainability Award highlights MATRADE’s commitment to promoting environmentally responsible practices within the Halal sector.
Winners from various categories were honoured, including Adabi Consumer Industries for its Halal pet food, PowerCat, and B-Crobes Marketing Sdn Bhd for its focus on sustainability in improving gut health. This year’s awards attracted diverse entries, further showcasing the growth and innovation of Malaysia’s Halal economy across industries like cosmetics, personal care, pharmaceuticals, biotechnology, and more.
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