NESCAFÉ Taps Gen Z’s Cold Coffee Trend

Kuala Lumpur, 30th April 2026 — Cold coffee is no longer just a cafe trend, it’s becoming part of how young Malaysians live, create and express themselves every day. Tapping into this shift, NESCAFÉ introduces NESCAFÉ Espresso Concentrate, a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly.

As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it’s not just about the drink – it’s about the experience, the vibe and the freedom to
personalise. The NESCAFÉ Espresso Concentrate is created for this new generation of coffee drinkers -one that values creativity, convenience and self-expression in everything they do.

NESCAFÉ

This shift is reflected globally, with 32% of coffee consumed out-of-home now being cold and this segment is growing by 15% over the past four years. Younger consumers, in particular, are driving this
trend; seeking not just quality coffee, but also the ability to customise and experiment with flavours in a way that fits their lifestyle.

“NESCAFÉ Espresso Concentrate is set to tap into new and exciting growth opportunities within the evolving coffee space, especially among younger generations who are exploring coffee culture in their
own unique way. We are creating new platforms for future growth while bringing more convenient and enjoyable coffee experiences to Malaysians. We are also honoured to have been selected as one
of the main manufacturing sites for this important innovation globally.” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia, Singapore and Brunei.

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