Photo by Anton on Pexels.com
Infobip’s latest research unveils the growing prominence of conversational customer experiences and the transformative role of generative AI in brand-consumer interactions worldwide.
The analysis of over 473 billion digital communications interactions in 2023 illustrates a significant uptick in messaging across mobile apps, social media platforms, and chat applications.
Notably, WhatsApp emerges as a key channel for conversational support and marketing, while brands increasingly leverage conversational AI to personalize customer service. Regional disparities in adoption patterns highlight varied growth trajectories, underscoring the evolving landscape of business communication.
Moreover, SMS retains its relevance but is increasingly complemented by chat apps in brand communications. Infobip fores
Read More Business News
US slaps 12.5% tariff on Singapore exports, citing forced labour concerns; Singapore rejects claims, vows…
Sirena Superyachts has launched its flagship 42m vessel in Istanbul ahead of its world debut…
The World Bank supports Malaysia's digital government agenda to enhance efficiency and public service delivery…
The opening ceremony witnessed the presence of senior representatives from diplomatic missions, government agencies, trade…
Malaysian businesses prepare for US-Iran tensions by strengthening risk strategies to ensure stability amid potential…
The US will impose 10% to 12.5% tariffs on 60 trading partners over forced labor…
This website uses cookies.
