PRYME+ and VitaNova Launch AI Smart Marketplace – VAPI

Kuala Lumpur, 14 October 2025 – PRYME+, a marketing and brand innovation company, has partnered with licensed direct-seller VitaNova Sdn Bhd to launch VAPI, an AI-powered smart marketplace that helps consumers find products easily, while following regulatory compliance.

The platform built on the principles of Compliance, Technology Empowerment, and Shared Growth, aims to bring a fresh shopping experience to Malaysians by combining AI-driven product recommendations and community engagement technology with Malaysia’s licensed direct-selling framework. 

Every product listed on the platform goes through proper regulatory checks, ensuring that all sales, marketing, and reward system.This approach ensures a safe, fair, transparent retail ecosystem and accountability at every step. 

PRYME+, VitaNova and VAPI

The smart feature in VAPI analyses user preferences to suggest suitable products and improve engagement. The platform also encourages users to take part by sharing with others and earning rewards through referrals. It’s a simple way to grow the community, where the more you contribute, the more you benefit. 

By combining smart AI tools with social features, the market platform helps businesses connect with their customers more effectively and sustainably. As PRYME+ and VitaNova continue working together, more quality brands and innovative products will be added to the platform.

Both partners remain committed to doing things the right way, staying innovative, and creating opportunities for everyone – working together to build a next-gen smart business ecosystem that brings together technology, people, and opportunity.

VAPI serves as a stable and sustainable business channel for entrepreneurs and merchants delivering a modern, compliant, and rewarding shopping experience for the digital age.

Business News