Qube partners Inspur Cloud to launch AI-powered Smart MICE ecosystem for Malaysia

Qube Integrated Malaysia has signed a long-term MoU with global tech giant Inspur Cloud to revolutionise Malaysia’s MICE industry with artificial intelligence and digital solutions. The partnership will create a Smart MICE Ecosystem featuring venue digitalisation, real-time crowd analytics, predictive attendee insights and energy-efficient operations at national venues.

Inspur Cloud

The collaboration aims to position Malaysia as Asia’s leading business-events hub in time for Visit Malaysia 2026, while supporting the national digital economy agenda. Qube chairman Richard Teo said the tie-up will “redefine how Malaysia plans and delivers large-scale events”, and Inspur Cloud’s Jerry Zhao added it will deliver “more efficient, personalised and impactful experiences”. The initiative covers high-value national projects and accelerates digital adoption across the tourism and hospitality sectors.