From left: Jerry Zhao (Deputy General Manager, Overseas Business Dept, Inspur Cloud Information Technology Co., Ltd.) and Richard Teo (Executive Chairman, Qube Integrated Malaysia Sdn Bhd) at the MoU exchange
Qube Integrated Malaysia has signed a long-term MoU with global tech giant Inspur Cloud to revolutionise Malaysia’s MICE industry with artificial intelligence and digital solutions. The partnership will create a Smart MICE Ecosystem featuring venue digitalisation, real-time crowd analytics, predictive attendee insights and energy-efficient operations at national venues.
The collaboration aims to position Malaysia as Asia’s leading business-events hub in time for Visit Malaysia 2026, while supporting the national digital economy agenda. Qube chairman Richard Teo said the tie-up will “redefine how Malaysia plans and delivers large-scale events”, and Inspur Cloud’s Jerry Zhao added it will deliver “more efficient, personalised and impactful experiences”. The initiative covers high-value national projects and accelerates digital adoption across the tourism and hospitality sectors.
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