Categories: BrandingCompanyoil and gas

Shell Malaysia Unveils Enhanced Loyalty Programme for Greater Savings

Kuala Lumpur, November 2024 – Shell Malaysia, in collaboration with BonusLink, has launched a refreshed loyalty program designed to maximize savings for Malaysians on fuel and retail purchases. The new program features a dynamic three-tier system—Silver, Gold, and Platinum—allowing members to earn more rewards with each visit to Shell stations nationwide.

Key Highlights

Three-Tier Structure: The program now offers three membership levels: Silver, Gold, and Platinum, each with escalating reward multipliers:
- Silver: Earn 1.5X points
- Gold: Earn 3X points
- Platinum: Earn up to 5X points
Extended Reward Period: The refresh period has been extended to two months, giving members more time to accumulate points.
Enhanced Rewards Through Shell App: Members are encouraged to use the Shell App for payment, unlocking exclusive rewards and offering a seamless experience for earning and redeeming points.
BonusLink Partnership: Shell’s partnership with BonusLink extends the program’s benefits beyond fuel purchases. Members can earn and redeem points at over 3,000 outlets across Malaysia, including various retail partners.

Shell Malaysia: Customer-Centric Focus

Seow Lee Ming, General Manager of Shell Malaysia, emphasized that the refreshed loyalty program is designed to provide tangible value to all customers, not just high spenders. The program aims to offer savings and benefits that can be easily accessed by everyday consumers, making every visit to Shell more rewarding.

The revamped program is already live, with Shell encouraging customers to download the Shell App and start enjoying the multiplied rewards. For further information, customers can visit Shell Malaysia.