From left to right-Arul Joseph(Head of Modern Trade, Coca-Cola Refreshments Malaysia), Chrystian Lim (Marketing Director, Coca-Cola Malaysia, Singapore and Myanmar) and Wee Li Ying ((Chief Coca-Cola))
Sprite launches its new lemon-lime and mint variant exclusively at 7-Eleven Malaysia, offering consumers an unexpectedly cool refreshment experience.
Sprite has introduced Sprite Chill Lemon-Lime and Mint, a new beverage innovation that combines its signature citrus flavour with a cooling mint sensation.
Available exclusively at 7-Eleven Malaysia stores nationwide from August 1, the new variant offers consumers a familiar Sprite taste with an unexpected cooling finish.
To mark the launch, Sprite transformed the 7-Eleven Flagship Store at Bandar Puteri Puchong into an immersive Sprite Chill experience. Media, content creators and guests were invited to sample the beverage and experience its cooling sensation through interactive activities.
The launch featured product tasting sessions, spicy food pairings, flavour-inspired games and photo opportunities, highlighting how the mint sensation complements Sprite’s crisp lemon-lime flavour.
Coca-Cola Malaysia, Singapore and Myanmar Marketing Director Chrystian Lim said the new variant provides consumers with a different way to enjoy Sprite while maintaining its familiar taste.
7-Eleven Malaysia Chief Commercial Officer Wee Li Ying said the retailer was pleased to offer customers the new flavour experience as its exclusive retail partner.Sprite Chill Lemon-Lime and Mint is now available at 7-Eleven Malaysia outlets nationwide.
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