Think of Sustainability in E-Commerce Purchasing: FedEx

Hong Kong SAR, China, November 18, 2022 – New research commissioned by FedEx Express, one of the world’s largest express transportation companies, shows that SMEs that embraced e-commerce during the COVID pandemic are underestimating the importance consumers now place on sustainability in their purchase decision-making. Seventy-five percent of SMEs surveyed said their customers are more interested in receiving their goods as quickly as possible rather than in sustainable shopping. A similar number, 73%, thought that receiving goods as cheaply as possible is more important to customers. Insights from consumers show the reality is very different. The What’s Next in E-Commerce survey polled SMEs and consumers in 11 markets in the Asia Pacific, Middle East, and Africa region (AMEA) in July 2022. The poll explored the continuing evolution of e-commerce in the region and identified trends that could fuel their future growth. Key Finding: Consumers Want Both Sustainability and Speed The accelerated growth of e-commerce during the COVID-19 pandemic occurred as consumer concerns over the environment continued to grow. For a significant number of consumers, the future of the planet is top of mind, and they do not want to compromise – they want both sustainability and speedy delivery. Across the region, 67% of those surveyed expressed as much interest in receiving their goods quickly as they did in the sustainability of the online shopping process. Consumers in Vietnam, Thailand, and South Korea placed the greatest priority on sustainability over delivery speed. Conversely, consumers in Taiwan, Hong Kong, and Malaysia are more likely to focus on delivery lead time. The research shows that eight out of 10 consumers in AMEA expect the e-commerce companies they buy from to pursue sustainable business models. Seven out of 10 prefer to buy from companies with an effective environmental, social and governance (ESG) strategy in…

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