TikTok Shop Malaysia Sees 100% Sales Surge for MSMEs in Ramadan-Raya 2025 Campaign
During the Ramadan and Hari Raya Aidilfitri festive season, TikTok Shop’s Raikan Raya 2025 campaign drove a 100% year-on-year sales growth for local MSMEs, brands, and affiliate creators in Malaysia. The platform saw over 3 million affiliate creators and 1.7 million local sellers, with customer order volumes doubling compared to non-campaign periods.
TikTok Shop Mall’s premium brands grew nearly 1.2 times faster than the platform’s overall sales. Muslim fashion, beauty, personal care, and food and beverages were top categories. The director of strategic partnerships highlighted the role of community growth, consumer spending, and public-private collaboration in sustaining e-commerce livelihoods.
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