KUALA LUMPUR, April 27 — AIA Malaysia is celebrating the 10th anniversary of its AIA Vitality programme, highlighting a decade of encouraging healthier lifestyles nationwide. Since its launch in 2016, the science-based initiative has grown to over 391,000 members, promoting preventive health through personalised goals and rewards.
In 2025 alone, members collectively recorded 230 billion steps and earned more than RM18 million in incentives, reflecting strong engagement. The programme integrates wellness into insurance offerings, rewarding users for maintaining active lifestyles, balanced nutrition, and regular health monitoring.
Heng Zee Wang, Chief Executive Officer of AIA Malaysia
Chai Tze Siang, Chief Marketing Officer of AIA Malaysia
AIA Vitality
Data shows measurable health improvements among participants, including better blood pressure, cholesterol, glucose levels and body mass index. AIA Malaysia said the programme continues to evolve with enhanced personalisation and broader accessibility.
As it enters its second decade, AIA Vitality aims to further expand its impact through initiatives designed to support Malaysians in achieving long-term wellbeing.
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