Ali, Muthu & Ah Hock breaks record with ‘Most Nasi Lemak Plates Sold’

Kuala Lumpur, 16 Aug 2025 – Spicy sambal, freshly brewed coffee, and a whole lot of national pride! Ali, Muthu & Ah Hock, Malaysia’s favourite kopitiam, just turned a humble plate into a national headline – bagging the Malaysia Book of Records 2025 title for “Most Nasi Lemak Plates Sold in Malaysia.” A total of 452,162 plates were sold to earn this feat. And what better time to celebrate this achievement than Merdeka month.

And to top it off, the kopitiam is kicking off an exciting new chapter with a relaunch that reminds everyone why this kopitiam still hits differently. Plus, a special RM6.80 Merdeka promotion from 31 August to 16 September, to celebrate both the National Day and Malaysia Day, in true Malaysian style.

The brand is not just resting on its laurels, it’s gearing up for growth across the nation. With 18 outlets currently in the Klang Valley and more on the horizon, the relaunch shows bold ambitions and a fresh commitment forward. It also aims to invest more in improving customer experience and sustainable practices.

Ali, Muthu & Ah Hock is owned and operated by Nasi Lemak Gempak Sdn Bhd.

“The celebration doesn’t end here, we’re now officially Halal certified! With the certification we are ready to welcome even more Malaysians through our doors; new faces, old regulars, and everyone in between,” said T.H Law, Chief Executive Officer Nasi Lemak Gempak “Food has always been a way of uniting Malaysians and every bite is a reminder of home, pride, and unity,” he added.

Today’s celebration at the Petaling Street outlet was abuzz as the relaunch event was officiated by YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living. The new chapter for the kopitiam marked the brand’s journey, rooted in heritage, pride and shared Malaysian flavours.

Record Nasi Lemak Sales

“More than 50% promotion discount for the Merdeka menu is a commendable initiative that we appreciate and welcome. It reflects their efforts through their own unique approach.

“The commitment shown by Ali, Muthu & Ah Hock (AMAH) should be emulated by other industry players, as it is not merely a business promotion, but also comes with an approach that highlights the strength and uniqueness of their brand.

“To me, this is a very good strategy, and we urge all other local industry players, including MSME (Micro, Small and Medium Enterprises) entrepreneurs, to come forward with strategies to promote their own strengths and uniqueness,” said the minister at the press conference today.

This relaunch comes with renewed promise and a new slogan; “Rasa Kita, Bangga Kita” – The flavour we share. The pride we carry.” A sentiment that reflects the nation’s spirit of unity, especially during Merdeka month.

The new slogan is a nod to more than just food, it honours the shared flavours that connect Malaysians of all races and generations. From sambal that tastes like home to the coffee we grew up sipping; it’s the flavour of unity.

It reflects the meals that bring people together and the pride that lives in every plate. And during Merdeka, that meaning runs even closer to home because nothing says Malaysia quite like the food.

Ali, Muthu & Ah Hock, originally founded in 2012 has always stood for something more than just meals. It’s a place where the kampung meets the city, where flavours carry stories, and where Malaysians of all walks come to eat, chat, and connect. 

Now, the neighbourhood kopitiam is refreshing its approach to serve a better, more inclusive dining experience for all Malaysians.

Guests at the launch were treated to a lively muhibbah drum and lion dance performance; celebrating the multicultural roots and community-first values. The refreshed direction focuses on authenticity, inclusivity, and heritage, all while keeping the experience familiar, fast, and friendly.

The record may be new, but the mission stays the same: serving Malaysian soul on every plate.

Looking ahead, Ali, Muthu & Ah Hock is exploring collaborations and digital platforms to expand its reach and serve more Malaysians nationwide.

Business News