Berjaya Expands Paris Baguette to Brunei and Thailand

Berjaya Food International (BFI), a subsidiary of Berjaya Food Berhad, has signed a Master Franchise agreement with Paris Baguette Southeast Asia to expand the bakery café brand into Brunei and Thailand by 2025. Following its successful launch in the Philippines, BFI aims to tap into the growing café culture in these new markets. Group CEO Dato’ Sydney Quays highlighted the plan to offer both Paris Baguette’s signature products and local flavors. This expansion strengthens BFI’s presence in the ASEAN region, with further growth opportunities being explored.

Paris Baguette Expansion

Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad says, “This expansion aligns with our long-term vision of introducing world-class dining concepts to the global market. We want our stores to be welcoming spaces where people can gather, work, and enjoy the little moments over a cup of coffee or a fresh pastry. It’s this sense of connection that resonates with our customers, and it’s a core part of what makes Paris Baguette unique.”

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Recap:

Berjaya Food International partners with Paris Baguette to launch in Brunei and Thailand, boosting its ASEAN café market expansion.

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