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Cheetah Holdings Berhad Unveils Spy X Family Collection at Nihon Matsuri 2024

Kuala Lumpur, 26 July 2024 – Cheetah Holdings Berhad today unveiled its highly anticipated Cheetah | Spy X Family Collection at the Nihon Matsuri 2024, held at the National Stadium Bukit Jalil from July 25 to August 4. This new collection is now also available on the Cheetah website, offering anime fans and fashion enthusiasts an exciting opportunity to embrace their favourite anime in style.

This launch marks Cheetah’s second venture into the world of anime intellectual properties (IPs), following last year’s resounding success with the Attack On Titan collection. Recognizing the growing trend and widespread popularity of Japanese anime, Cheetah aims to attract a younger demographic and tap into the vibrant and ever-expanding anime culture.

Cheetah Holdings unveils Spy X Family collection

The launch event at Nihon Matsuri 2024 was nothing short of spectacular, featuring a range of engaging promotions and delightful gifts that left attendees buzzing with excitement. Fans of Cheetah | Spy X Family had the unique opportunity to immerse themselves in the anime’s universe through a variety of activities and exclusive merchandise, making the event a memorable experience for all participants.

The event showcased a range of exciting activities from Cheetah Holdings. Attendees received a free Spy X Family sticker and a RM5 Cheetah Cash Voucher upon entry. Participants dressed as any anime character enjoyed a 50% discount, limited to the first 20 participants per day.

A social media contest invites visitors to snap a photo at the booth, share it with the designated hashtag, and follow @CheetahMalaysia for a chance to win RM100 cash and a RM200 Cheetah online cash voucher. The “Find Anya” game offered rewards of Spy X Family and Cheetah merchandise, with those locating all five Anyas eligible for exclusive items. Additionally, the gifting tower event featured free Spy X Family and Cheetah merchandise giveaways, adding to the excitement and engagement of the attendees.

“We are excited to bring the beloved characters of Spy X Family to life through our new collection. The enthusiasm and passion of anime fans inspire us, and we are committed to offering unique and stylish products that resonate with them,” said Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad.

Looking ahead, Cheetah is already gearing up for the launch of the Jujutsu Kaisen Collection, set to debut in Q4. This upcoming collection promises to continue the trend of innovative and captivating designs that celebrate the world of anime, further solidifying Cheetah’s position as a leading brand in the fusion of fashion and anime culture.