FedEx Study Affirms Sustainability is a Business Imperative for APAC Supply Chains

SINGAPORE, January 26, 2026 — Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, shared key findings from its Asia Pacific (APAC) survey of consumers and businesses on sustainability and cross-border trade, highlighting emerging areas of focus for businesses across the region.

The survey shows that 80% of APAC Small and Medium Enterprises (SMEs) consider environmental concerns when trading with Europe, with sustainability playing a bigger role in logistics decisions. Southeast Asian markets are leading this trend, with over 55% of SMEs in Malaysia and Indonesia prioritizing sustainability in their supply chain choices. This highlights rising awareness and action on environmental issues among businesses and consumers in the region.

Other key survey findings include:

• Consumers are driving demand for sustainable practices, with 84% of APAC consumers pushing businesses to develop eco-friendly online shopping options.
• 81% of APAC consumers prefer companies that appear to operate more sustainably compared to competitors offering similar products without the same visible operational integrations of sustainability.
• While product integrity and competitive pricing remain key preferences for online shoppers, nearly four in ten APAC consumers are willing to pay premium prices for sustainable packaging.

Additional key survey findings specific to Malaysia include (please note that these findings are not included in the news release but may be used in the news article):

Sustainability

• 97% of SMEs said sustainability concerns are strongly or somewhat influencing their logistics decisions when trading with Europe.
• 97% of consumers agreed that developing more sustainable online shopping is a key way for businesses to differentiate themselves from competitors.
• 100% of consumers said they are more attracted to companies that appear more sustainable when offering similar products.
• 50% of consumers said they would definitely pay more for sustainable packaging when purchasing gifts.

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