Flavettes Launches Merdeka 2026 Campaign Celebrating Generational Health and Heritage

KUALA LUMPUR, July 30 – Duopharma Biotech Berhad has officially launched the Flavettes Merdeka 2026 campaign, themed “Flavettes Setia Menemani Setiap Generasi”, highlighting the brand’s enduring role in supporting the health and wellness of Malaysians across generations. The campaign features collaborations with Tourism Malaysia, Watsons Malaysia, and local fashion brand Kapten Batik, combining healthcare, culture, and lifestyle in a unique celebration of Merdeka.

Flavettes

At the launch, Duopharma Biotech Group CEO Wan Amir-Jeffery Wan Abdul Majid said Flavettes has been trusted for over 30 years, evolving from a Vitamin C brand into a Halal-certified portfolio of immunity, wellness, beauty, and skincare solutions. Available in effervescent, chewable, and powder sachet formats, Flavettes caters to diverse consumer lifestyles seeking holistic well-being.

“This Merdeka, we want to celebrate healthy living alongside Malaysian heritage and culture. Just as traditions are passed down, healthy habits should also be nurtured across generations,” Wan Amir-Jeffery explained. He noted that many parents who grew up with Flavettes now introduce the brand to their children, underscoring its timeless relevance.

The campaign aims to reinforce Flavettes’ bond with Malaysians while promoting healthier lifestyles, cultural pride, and intergenerational connections.

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