foundit
foundit, a leading talent platform in APAC & the Middle East, partners with the Badminton World Federation (BWF) to amplify its brand presence and connect with talented individuals across India, Singapore, Malaysia, the Philippines, and Southeast Asia.
Through this collaboration, company aims to support badminton players and grassroots academies in India and Southeast Asia while serving as the Official Talent Partner for 20 major championships, including the Thomas & Uber Cups and All England Open.
The partnership underscores the talent platform’s commitment to excellence and talent development, aligning with the values of agility and perseverance embodied by badminton players worldwide.
The partnership was unveiled during a global virtual media meet in the presence of Sekhar Garisa, CEO foundit, Saurabh Srivastava, CMO foundit, Thomas Lund, Secretary General, BWF, Owen Leed, Director of Commercial and Communications, BWF.
As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.
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