ICBS 2025: Showcasing ASEAN’s Thriving Café and Beverage Industry in Kuala Lumpur
The International Café & Beverage Show (ICBS) 2025, held from April 24–26 at the Kuala Lumpur Convention Centre, celebrates ASEAN’s thriving café and beverage industry. It offers exhibitors a platform to showcase innovations, connect with industry leaders, and leverage the region’s growing café culture, which saw Malaysia’s market grow by 28% in 2024.
Featuring over 600 brands, competitions like the Malaysia Open Barista Championship, and the co-located MY Food Expo 2025, ICBS fosters innovation, collaboration, and sustainable practices in the café and food sectors.
Alun Jones, Project Director of Montgomery Asia, shared, “ICBS is more than just an event—it’s a gateway to opportunity for businesses in Malaysia and across the region. With MY Food Expo co-located this year, ICBS 2025 highlights the growing synergy between the café and food industries, providing exhibitors a unique platform to broaden their reach and maximise their impact.”
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