Iskandar Investment Berhad (IIB) has officially launched EduCity Sports Complex (ESC) 2.0, aiming to transform Johor’s sports and entertainment scene. Now managed by 36Five X, an experiential marketing agency, ESC will serve as a premier hub for athletes, events, and the local community. The revamped complex is expected to attract over 100,000 visitors in 2025, generating RM1 billion in economic impact. Key events include the International Pickleball League (April-May) and the D’Straits Duathlon (September), reinforcing Johor as a top destination for sports tourism and community engagement.
EduCity Sports Complex
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