Kyanon Digital Partners with SAS for Data-Driven Marketing Solutions

August 20, 2024, Kuala Lumpur – Kyanon Digital, a leading digital services provider, has announced a strategic partnership with SAS, a global leader in data analytics and AI, to enhance customer intelligence and marketing solutions for businesses in Vietnam.

Kyanon Digital

Partnership Focus: The collaboration will utilize SAS’s Customer Intelligence 360 platform to provide organizations with advanced customer insights, enabling more targeted and personalized marketing campaigns.

Goals: The partnership aims to empower businesses with deeper customer understanding, enabling data-driven decision-making across various business areas, including product offerings and risk management.

Leadership Commentary

Tai Huynh, Founder and CEO of Kyanon Digital, emphasized that this partnership is a significant step towards Kyanon Digital’s mission of driving digital transformation for businesses. Ann Heng, Director of Channels at SAS, highlighted the partnership’s potential to optimize AI and data analytics in the financial sector in Vietnam.

SAS Customer Intelligence 360

The platform offers a comprehensive suite of tools, including an Embedded Customer Data Platform (CDP), enabling businesses to create personalized customer journeys and activate omnichannel data for enhanced customer engagement.

This partnership aims to elevate customer experiences and drive strategic growth for businesses in Vietnam by leveraging advanced data analytics and AI technologies.