Pharrell Louis Vuitton
Louis Vuitton’s Fall/Winter 2024 Men’s collection, helmed by Pharrell, showcased Virginia-inspired roots, blending luxury with workwear origins. Teased on Instagram, the runway featured celebs, including A$AP Nast. The collection spotlighted pixelated Damier print transformed into cow print for bags.
Western-themed elements adorned outerwear, and iconic accessories included metal collar clips and LV-branded Timberland boots. Invitations came as diamanté cowboy hats and harmonicas.
The show, a fusion of high fashion and Pharrell’s Virginian heritage, paid homage to workwear roots, even carting trunks on a wheelbarrow. The event encapsulated a bold intersection of luxury and cultural influences.
Prior to the event, Pharrell teased the upcoming runway on Instagram using billboards in Western-style typography, reminiscent of Tarantino film credits.
The collection reintroduced the pixelated Damier print, shifting from camouflage to cow print. This unique design extended to the creation of speedy bags, a prominent accessory in Pharrell’s tenure with the brand.
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