Categories: BrandingBusiness NewsCompanyFood and Beverages

Countdown Begins: Luckin Coffee Set to Launch Five Outlets by End of January!

(from left to right) Dato Eddie Ong, a major shareholder of Hextar Industries Berhad Dr. Jeff Lim Chee Lip, Chief Executive Officer of Global Aroma Sdn Bhd

(from left to right) Dato Eddie Ong, a major shareholder of Hextar Industries Berhad, Dr. Jeff Lim Chee Lip, Chief Executive Officer of Global Aroma Sdn Bhd

KUALA LUMPUR, 16 January 2025 – Luckin Coffee, the globally renowned coffee brand, is excited to announce the soft opening of five outlets across Malaysia by the end of January 2025. Known for its innovative offerings and seamless digital experience, Luckin Coffee is eager to offer Malaysians a preview of its premium coffee experience.

On 23 January 2025, Luckin Coffee will open its first two outlets at Sunway Pyramid and Menara EcoWorld, BBCC. Three additional outlets will open by the end of January 2025. This soft opening phase will allow the brand to gather valuable customer feedback and fine-tune its services.

Coinciding with the soft opening, the Luckin Coffee app will also be introduced on 23 January 2025. Customers can download the app from Google Play and the Apple App Store or by scanning the QR code available in stores. Designed to elevate the coffee experience, the app offers seamless pre-ordering and cashless payments. The app also features a user-friendly interface for browsing the menu, customising drinks, and enjoying a hassle-free coffee journey.

Luckin Coffee Soft Launch

Dr. Jeff Lim Chee Lip, Chief Executive Officer of Global Aroma Sdn Bhd, shared his excitement for the launch: “We are thrilled to begin our journey in Malaysia with this soft opening, offering customers a first look at Luckin Coffee’s unique coffee culture. This is an opportunity to engage with our customers and perfect our operations to meet local tastes and preferences. As a celebration of the brand’s arrival, newly registered Luckin Coffee app users will receive a welcome pack filled with exciting promotions, discounts, and giveaways. The coffee culture is growing rapidly in Malaysia, and with Luckin Coffee’s value-driven pricing and technology-driven approach, we are confident that the brand will resonate with local customers.”

Dato Eddie Ong, a major shareholder of Hextar Industries Berhad, shared his vision for the brand: “These first five outlets are only the beginning of our journey in Malaysia. With a robust plan for expansion, we are committed to rapidly growing our presence across the country. We believe that premium coffee should be accessible to everyone, and we look forward to bringing Luckin Coffee’s exceptional offerings to more Malaysians in the near future.”

In November 2024, Hextar Industries Berhad (HIB), through its subsidiary, Global Aroma Sdn Bhd (GASB) announced that it has entered into a strategic partnership with Luckin Coffee Holding Singapore Pte Ltd to bring the Luckin Coffee brand to Malaysia. This collaboration grants GASB the exclusive rights to develop, open, and operate coffee shops under the renowned ‘Luckin Coffee’ brand nationwide.