KUALA LUMPUR, 14 Oct 2026 — Malaysian AI-powered playable marketing platform RewardinMe has expanded into Myanmar, marking its sixth market in Southeast Asia and strengthening its regional presence.
The expansion was facilitated through a partnership with Thailand-based market-access consultancy RevSEA and began with the launch of an 18-month gamified marketing campaign for one of Myanmar’s largest e-wallet providers. The campaign uses interactive features such as spin-to-win games, digital scratch cards and lucky draws, all localised in Burmese and optimised by RewardinMe’s AI Agents.
RewardinMe
RewardinMe Founder Steve Wan said the move reflects growing demand for innovative customer engagement tools in Myanmar’s rapidly expanding mobile finance sector.
“Rather than interrupting people with traditional advertisements, we engage them through enjoyable gaming experiences that build loyalty and generate valuable customer insights,” he said.
According to the company, Myanmar’s young, mobile-first population and increasing internet adoption present significant opportunities for digital financial services and customer engagement platforms.
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