Shopee Affiliates Champion Malaysian Brands: 97% Back Local Businesses
Shopee’s survey revealed strong support for local sellers among its affiliates, with 97% expressing interest in promoting Malaysian brands.
Over 85% of affiliates prioritize local over international brands, citing high engagement and wider audience reach as key factors in driving sales. Successful collaborations include sportswear brand ELGINI, which saw a 115% growth during the 11.11 sale, and skincare brand The Raw, achieving over 4X sales uplift.
The program empowers content creators with financial opportunities and digital skills, fostering local economic growth. Affiliates value quality and reliability in products, leveraging Shopee’s competitive commissions and tools to amplify brand visibility.
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