Kenneth Soh, Head of Marketing Shopee Affiliates
Shopee Malaysia released the ‘Championing Inclusive Commerce 2024’ study, revealing that 9 in 10 Shopee Affiliates are optimistic about e-commerce prospects. Affiliates aim to humanize online shopping through personalized content and engaging with users via posts and livestreams.
Kenneth Soh, Head of Marketing, emphasized the importance of authenticity and personalization in content creation. Affiliates, like Celeste Phuah, stress honesty and openness in building relationships with audiences. The study indicates a surge in user engagement and a focus on supporting local businesses.
They also prioritize driving traffic to local sellers and seek collaborations aligned with their values, fostering genuine connections in Malaysia’s digital economy.
“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real.
“They’re tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” says Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.
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