Zoomlion, a leading heavy equipment manufacturer, inaugurated a customer center in southern Vietnam, signaling its global market expansion strategy.
With operations spanning 140 countries and territories, Zoomlion’s revenue surged in 2023, with nearly 40% stemming from overseas markets.
Zoomlion – growth strategy
The company’s localization and digitization efforts, along with extensive business hubs and over 3,000 employees worldwide, underscore its rapid international growth trajectory and potential for further expansion.
It has 6S stores in Thailand, with new subsidiaries established in key markets such as Malaysia, Nigeria, and Oman.
It has also set up over 30 primary business hubs and more than 350 secondary retail locations worldwide, with the number of its overseas employees exceeding 3,000.
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