CelcomDigi Launches PayFlex, Malaysia’s First Shariah-Compliant BNPL Service with Boost
After three years of integration, CelcomDigi is showing clearer operational discipline. The group’s refreshed 5G prepaid and postpaid offerings in early 2026 reflect improved responsiveness to market competition, supporting a more stable ARPU trajectory.
Prepaid plans now carry a higher entry point, aligning better with peers and potentially cushioning revenue, which declined 4.6% in 2025. Postpaid momentum remains intact, aided by enhanced speeds and bundled propositions, delivering steady growth. Early response has been encouraging, with healthy migration and new sign-ups.
Regulatory tightening on tourist SIM cards is expected to have minimal impact, given typical travel durations and flexible limits. Meanwhile, the unified CelcomDigi app enhances customer engagement ahead of legacy app retirement in April 2026.
Looking ahead, cost optimisation is a key lever, with opex savings projected to more than double by 2028. However, potential risks remain surrounding the equity transfer of DNB shares.
Historical analysis shows World Cup tournaments have limited influence on FBM KLCI performance, with macroeconomic…
The prolonged US-Iran conflict has turned into a drawn-out war of attrition, far exceeding the…
Malaysia’s palm oil inventories in May topped market expectation of 2.4m mt, as buyers switched…
Healthcare, energy, AI, and defense spending are approaching $25 trillion in 2026, creating a powerful…
Brrandom On its third anniversary, the AI-native marketing technology company launches six transformative AI practices,…
Forest City’s Special Financial Zone (SFZ) could exceed its RM2 billion investment target this year,…
This website uses cookies.