Foreward Realty: Redefining Real Estate with Innovation and Ethics

Kai Setiawan, the Chief Branding Officer of Foreward Realty, shared insights into the company’s approach to the property sector and its unique strategies. Foreward Realty focuses on technology integration, personalized marketing, client empowerment, and ethical standards.

The company aims to combat negative perceptions of real estate agents and create a more trustworthy and client-centric industry. Setiawan also discussed the company’s expansion plans, both domestically and internationally, including Singapore and Indonesia markets.

He highlighted Foreward Realty’s consistent growth over the years and its goal to achieve a GDV of RM 2.8 billion by the end of 2023, reflecting a 7.21% growth compared to the previous year.

Here are the questions and answers from Foreward Realty.

What role do you currently play in the property sector, and how has your experience shaped your understanding of the industry’s challenges and opportunities?

As the Chief Branding Officer of Foreward Realty, my role primarily involves overseeing all aspects of our marketing and branding strategies in the real estate sector. My experience transitioning from a graphic designer to a real estate agent has given me unique insights into the industry’s challenges and opportunities. However, leveraging my design background allowed me to showcase my ability to market properties creatively and effectively, which has been an invaluable skill in gaining the trust of clients.

Could you provide insights into Foreward Realty’s unique approach to transforming the property industry? What sets your company apart from others in the field?

Our approach encompasses three key elements. Firstly, we stay at the forefront of technology integration, using virtual reality property tours and AI-driven analysis to enhance the real estate experience. Secondly, we tailor our marketing strategies for each project, ensuring our listings attract the right buyers. Lastly, our commitment to client and team empowerment is seen through educational seminars and resources, providing knowledge that enables informed decisions. Throughout all these aspects, we maintain unwavering ethical standards, prioritising transparency and professionalism in all our dealings.

In what ways is Foreward Realty making a lasting impact on the future of real estate?

Foreward Realty is redefining Malaysia’s real estate industry by combatting negative perceptions of pushy and untrustworthy agents. We are dedicated to offering personalised, transparent, and innovative services to create a more trustworthy, respected, and client-centred real estate sector, embracing technology and professionalism.

Expansion

Can you share details about upcoming projects, goals, and strategies that Foreward Realty has in place to ensure continued growth and success in the property market?

In the past four years, we’ve expanded our presence, with offices in vital locations like KL, Melaka, Johor Bahru, and Kota Kinabalu. Our future vision involves further domestic and international expansion, including entry into the Singapore and Indonesia markets. Additionally, through Foreward Global, we’re introducing overseas projects to Malaysia, with recent meetings in Phnom Penh, Cambodia, and upcoming ventures planned for the United Kingdom and the United Arab Emirates.

Regarding your business’s recent performance, what are the percentage growth or increase you’ve achieved in the past year, and what factors contributed to this growth?

Our year-to-year performance demonstrates consistent growth in the real estate industry:

• 2019: GDV RM 839,430,072.60 (1,168 units sold)
• 2020: GDV RM 1,349,480,978.00 (1,929 units sold) 🔺60.65%
• 2021: GDV RM 2,104,964,906.60 (2,441 units sold) 🔺56.01%
• 2022: GDV RM 2,650,816,478.00 (3,154 units sold) 🔺25.93%
• 2023 (as of October 13, 2023): GDV RM 2,341,824,667.00 (2,746 units sold) 🔺7.21%

Despite 2023’s challenges, including political instability and delayed project launches, we believe the real estate market is stabilising and that Malaysians are regaining confidence in the country’s government. This short-term slowdown is seen as a stepping stone to a more positive future, as we work toward achieving a GDV of RM 2.8 billion by December 31, 2023, reflecting a 7.21% growth compared to the previous year.

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