Generali Malaysia launches ‘Kempen Subsidi Motor Prihatin 2025’ to support underserved motorcycle owners

Kuala Lumpur, 1 July 2025 – In line with its mission to support the underserved communities and increase the insurance penetration rate in Malaysia, Generali Insurance Malaysia Berhad has launched ‘Kempen Subsidi Motor Prihatin 2025’, a nationwide campaign aimed at easing the financial burden of underserved motorcycle owners across Malaysia.

According to the Road Transport Department Malaysia (JPJ) there were over 16 million registered motorcycles in Malaysia, accounting for half of all registered vehicles nationwide.

Generali: Kempen Subsidi Motor Prihatin 2025

Recognising the vital role of motorcycles in the daily lives of millions of Malaysians, Generali Malaysia will be providing eligible motorcycle owners with a RM50 subsidy on their comprehensive motorcycle insurance policy, directly deducted from their premium. This one-time assistance initiative is specifically targeted at Malaysians aged 16 and above who are registered recipients under the Sumbangan Asas Rahmah (SARA) government programme.

“Motorcycles are more than just a means of transport, they are a lifeline for many Malaysians, especially among the B40 communities. This campaign is driven by our commitment to narrowing the protection gap for underserved riders by making comprehensive motorcycle insurance more accessible and offering meaningful support to help elevate their cost of living,” said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Bhd. ‘Kempen Subsidi Motor Prihatin 2025’ starts on 30 June 2025 and will run until 31 October 2025. For more information, please visit Kempen Subsidi Motor Prihatin | Generali Malaysia. Terms and Conditions apply.

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