Grab Malaysia recently announced its partnership as the ‘Official e-Hailing and Food Delivery Partner’ for Harimau Malaya, the national football team of Malaysia. This collaboration involves cash contributions and in-kind sponsorships to support the team’s programs.
The sponsorship includes various perks such as complimentary airport rides, Grab rides, GrabFood, and GrabMart vouchers for the team.
To inaugurate this partnership, Grab organized the ‘Jom Support Harimau Malaya’ contest, enabling six of its driver and delivery-partners to witness Harimau Malaya in action against Korea. Additionally, consumers can participate in exclusive food promo codes and daily lucky draws for limited-edition Harimau Malaya Jerseys and footballs starting from January 16, 2024.
Harimau gets Grab’s support
Throughout the year, Grab plans to host engaging events and campaigns for consumers and partners to follow the team’s performances and matches. This initiative not only demonstrates Grab’s support for the team but also aims to create a lasting impact on those growing alongside Grab.
Moreover, Grab Malaysia will be part of FAM’s network of partners and sponsors, supporting initiatives like ‘FAM Grassroots’ focused on nurturing young talent in Malaysian football. The ultimate goal is to foster a thriving ecosystem where talent is nurtured, aspirations are pursued, and achievements are celebrated within Malaysian football.
“We are excited to welcome Grab Malaysia as our official e-hailing and food delivery partner. It is a brand that shares similar objectives and values with us and we are delighted that together, we will be contributing to the advancement of Malaysia and bringing the national football team to the global stage.
“By nurturing a deep love for the game among Malaysians, we hope to build a robust football ecosystem by fostering their passion for it”, says Datuk Haji Hamidin Amin, President of Football Association of Malaysia (FAM).
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