International Strategic Management (ISM) celebrated its 20th anniversary by unveiling updated branding that reflects its commitment to global entrepreneurship and empowerment.
The refreshed logo, characterized by rounded, inviting design and inclusive colors, symbolizes ISM’s dedication to fostering learning, diversity, and cross-cultural connections. Founder and CEO Faris Alami emphasized the organization’s mission to inspire a new generation of leaders while highlighting its achievements in mentoring over 15,000 entrepreneurs across 100 countries.
ISM’s Evolution
The rebranding, executed in collaboration with experience design agency Memora, underscores ISM’s evolution and adaptability to support under-resourced communities, especially women- and immigrant-owned businesses. The project, initiated through connections in entrepreneurial networks, represents a harmonious blend of honoring ISM’s legacy while embracing a dynamic future.
Melissa Halpin, CEO of Memora, expressed pride in contributing to ISM’s rebrand, highlighting their success in evolving the organization’s identity while respecting its legacy. The rebranding positions ISM for continued success in the next two decades under Faris Alami’s leadership.
“Our expert mentors closely advise entrepreneurs, small and medium business owners and entrepreneur support organizations around the world. We’re a human-centered and welcoming organization, and we wanted our new logo to reflect that,” says ISM Founder and CEO Faris Alami.
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