Lazada to Leverage on Emerging AI and AR Tech

LazMall recognises the incredible achievements of international and homegrown brands, as it leverages emerging AI and AR powered technologies for a differentiated customer experience 

Kuala Lumpur, 30 October 2023 – Hundreds of international and homegrown brand partners, industry leaders and guests gathered at the prestigious LazMall Gala Dinner 2023, held at the W Kuala Lumpur Hotel recently. Themed ‘Much Achieved, More to Come’, Lazada Malaysia honoured and celebrated the outstanding achievements of the brand partners and recognised the milestones achieved together with its strategic business stakeholders.

The Lazada Experience

Speaking at the event, Chief Executive Officer of Lazada Malaysia, Alan Chan says, “LazMall’s strong performance in the previous year represents a robust growth trajectory, with a substantial 1.4 times growth in traffic and an impressive 5 times acceleration in order growth. The past years have also driven more consumers to LazMall and our monthly active buyers on LazMall have increased by more than 3.5 times across the region from 2019 to 2022.”

In a positive development, many consumers have emerged as repeat customers, displaying a consistent preference for authentic brands, top-quality products, and engaging experiences on LazMall.

Additionally, through strategic collaborations with brand partners, the optimization of 80% of platform investments is set to bolster core categories and premium product offerings.

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