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Global vape innovator LOST MARY strategically enters Malaysia, prioritizing regulatory compliance and commitment to protecting minors.
The brand plans extensive business partnerships, distribution expansion, and adherence to local regulations, ensuring high-quality, safe products.
It focuses on compliance with the “Control of Smoking Products for Public Health Bill 2023” and advocates for keeping vape products inaccessible to children.
The company plans to rename flavor descriptors globally, aligning with regulatory standards. The company aims to establish itself as a trusted vape brand in Malaysia, emphasizing R&D and providing reliable products for local adult users, anticipating substantial growth.
For country manager Carlson Leong, “We view ourselves not as disruptors or game-changers but as committed players contributing to the industry’s long-term growth and longevity in Malaysia. Our focus is on fostering a sustainable and responsible vaping landscape, aligning with local regulations and setting the standard for quality and compliance.”
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