Proton Holdings Bhd has entered the Caribbean market through a partnership with Ansa Motors Ltd in Trinidad and Tobago, a company with a century of automotive experience. Since March, Proton has shipped 261 units in 2024, exceeding its target and bringing the total to 366 vehicles since 2023.
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Caribbean partnership
Proton Edar CEO Roslan Abdullah emphasized the importance of strong local partnerships for successful market expansion. Ansa Motors’ Jerome Borde praised Proton’s value-for-money vehicles, noting their appeal in the growing Caribbean automotive market. Trinidad and Tobago’s rising interest in advanced and luxury vehicles aligns with Proton’s strategic expansion.
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