QNET Names New Leadership Team to Drive Future Growth

QNET appoints a new leadership team to accelerate transformation, strengthen technology and compliance, enhance products and support a new generation of entrepreneurs.

QNET Strengthens Leadership Team

QNET has announced a new executive leadership team as it begins a new phase of transformation, growth and innovation in the global direct-selling industry.

The Hong Kong-based lifestyle and wellness company has appointed Mattias Mildenborn as Chief Executive Officer, Elena Khoo as Chief Marketing Officer, Peter Luke as Chief Financial Officer and Ben Bredenkamp as Group Chief Information Officer. Together, the leadership team brings extensive experience across direct selling, consumer goods, beauty, finance and technology.

The appointments are aimed at modernising QNET’s operations, strengthening its product portfolio, improving customer and Independent Distributor experiences, and accelerating technology adoption, including artificial intelligence.

QNET will also strengthen distributor training and compliance, with Sharad Choudhary appointed Head of Training and Events at The V. His focus will include improving onboarding, product education, compliance training and structured learning pathways.

The company’s broader transformation strategy will prioritise product innovation, digital platform upgrades, stronger governance and compliance, and greater entrepreneurial support.

QNET said the changes are designed to position the company for a digitally connected generation of entrepreneurs while creating sustainable long-term value. The company also reaffirmed its commitment to responsible business practices and industry standards across its global markets.

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