Whats with the Samsung x You Regional Campaign 2023

Samsung Electronics today unveiled the ‘Samsung x You’ campaign, highlighting its mission and plans to deliver the best personalized products and experiences for fans across the Southeast Asia and Oceania (SEAO) region. By developing products that allow people to experiment, discover, and express who they are, the campaign seeks to empower users in SEAO to connect with the communities that share and understand what they love with Samsung.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be.

Samsung x You

This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

Samsung x You will be progressively rolled out across all markets in the Southeast Asia and Oceania region, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that let users sticker their favorite products, as well as to purchase Samsung Galaxy devices personalized to suit their unique styles.

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