Saudia, Saudi Arabia’s national carrier, has seen a remarkable 58% increase in brand value since 2021, as per the Brand Finance Top 50 Airline Brands Annual Report.
Climbing six places in four years, it now ranks 33rd globally, marking it as the sixth fastest growing airline brand in 2024 with a value of USD$797.4 million.
The report also highlights the airline’s improved brand strength rating and its position as the third most valuable Middle Eastern airline brand.
This growth is attributed to expanded routes, enhanced guest experiences, a focus on digital transformation, and strategic partnerships with global entities like Newcastle United and Formula E.
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