(from left to right) Mr. Michael Poh, Senior Director of Leasing for Sunway Water Tan, Operations Manager of Balabala Malaysia Ng Jun Hong, Country Manager of Balabala Malaysia Mr. HC Chan, Chief Executive Officer of Sunway Malls
SELANGOR, 17 JANUARY 2025 — Semir, a contemporary lifestyle brand renowned for its dedication to comfort fashion, today officially opened its second store in Malaysia, located at Sunway Pyramid. This follows the successful launch of its inaugural store at 1 Utama Shopping Centre in December 2024.
The grand opening of the Sunway Pyramid store marks an exciting milestone in Semir’s journey in Malaysia, bringing the brand’s signature blend of fashion-forward designs and exceptional comfort to even more customers. The brand’s expansion is a testament to Semir’s commitment to providing stylish, functional, and comfortable apparel for families across Malaysia.
Mr. Ng Jun Hong, Country Manager of Balabala Malaysia said, “We are thrilled to introduce Semir to the Malaysian market, offering our customers fashion that seamlessly combines style and comfort. Our innovative fabric technologies ensure that every piece not only looks great but also feels exceptional to wear. Our mission is to make quality living accessible for all families.”
“Following the success of our first store at 1 Utama, we are excited to open our second flagship store at Sunway Pyramid. We believe that Malaysian families will embrace Semir’s vision of fashionable, comfortable, and functional apparel.”
Founded in 1996, Semir has consistently delivered high-quality, stylish, and comfortable apparel, utilising innovative fabrics to enhance functionality and elevate the fashion experience. With over 2500 stores worldwide and a presence in more than 20 countries, including China, Saudi Arabia, Laos, Indonesia, and Nepal, Semir continues its impressive global expansion.
Catering to diverse lifestyles, Semir’s extensive product range includes stylish options for men, women, and children, alongside its signature Semir-TEE. The brand also features athleisure wear tailored for those who value comfort and style in their everyday active lives.
To celebrate the opening of its flagship store in Sunway Pyramid, Semir is offering a list of exciting promotions. From January 10 to January 26, 2025, shoppers can enjoy instant rebates based on their spending: RM18 for purchases of RM128, RM38 for purchases of RM188, and RM58 for purchases of RM268.
Additionally, from January 17 to January 19, shoppers can participate in the “Wheel and Spin Lucky Draw” with any purchase, giving customers a chance to win exclusive prizes. For those spending RM300 or more, a complimentary tote bag will be offered as a special gift, while stocks last.
The flagship store is located at LG1.115A, Lower Ground 1 of Sunway Pyramid while the 1 Utama store is located at F306, First Floor. Designed to offer a fresh take on shopping, the store invites customers to immerse themselves in Semir’s curated collections and discover a new benchmark in modern fashion.
For more information, please visit: Instagram: @semir_malaysia
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