Swing & Pillows, Malaysia’s largest co-living and hotel chain operator, has expanded into Bukit Bintang with the acquisition of five hotels under the Kingston brand.
This strategic move solidifies their presence in key locations and aims to serve a broad market from entry-level to premium accommodations. Co-living is becoming mainstream, and Swing & Pillows has quickly grown since its inception in 2022, now boasting over 120 hotels and 3 resorts across Malaysia.
This expansion is projected to significantly boost their revenue, positioning them as a dominant player in Malaysia’s hospitality sector, with potential earnings over RM 60 million by the end of 2024.
Swing & Pillows
Ken Lee, Chief Executive Officer of Swing & Pillows says, “Traditional hospitality and housing as we used to know it has changed— with the rise in remote work, cost of living and the general changing sentiment around home ownership, there is a growing need for accommodations that offer flexibility and comfort.
“It’s a whole new world out there, and one that we intend to cater to as best as we can. As we expand into the Bukit Bintang area, we’re looking to go over and above our ongoing commitment to raising the bar in hospitality, in alignment with our core values of innovation, quality, and customer satisfaction.”
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