Visa Study: 80% of Malaysians Embrace Eco-Friendly Digital Payments!

Visa’s Consumer Payment Attitudes study in Malaysia reveals that 80% of consumers aim to minimize their environmental impact, with digital payments seen as eco-friendly. Mobile wallets (94%), internet banking (93%), and cards (90%) top the list.

About 39% actively reduce environmental impact, and 41% plan to. Over 43% support brands investing in ESG and sustainability, with 15% willing to pay extra. Malaysians prefer sustainable payment cards (68%) and seek personalized education on sustainable consumption (63%).

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Furthermore, 56% are willing to donate reward points for green causes, emphasizing support for combatting pollution, waste management, and sustainability.

Ng Kong Boon, Visa Country Manager for Malaysia says: “Visa recognises the growing consciousness among consumers in Malaysia regarding the importance of making sustainable choices and supporting brands that align with their values.

“We are fully dedicated to driving positive change and fostering responsible consumptions. Through collaborative efforts and forging partnerships with like-minded businesses, we will continue to lead the way in building a better future for all.”