POP MART
BEIJING, April 15, 2024 /PRNewswire/ — When POP MART opened its fourth Sydney store (Macquarie Store) in Macquarie Centre, in Sydney’s north shore. it became POP MART’s ninth store in Australia.
Several limited-edition art toys attracted local fans to queue up for purchase on the opening day. With this new store opened, POP MART’s business layout further deepened in the local market, and the art toy culture driven by it has become a new trend in Australia.
In 2023, the brand opened physical stores in France, Malaysia, Thailand and the Netherlands for the first time, and the single-day sales record of its global stores has been refreshed for several times. A large number of young people became loyal fans, and the scene of long queues for new store openings became the norm.
Yuki Wu, General Manager. Australia and New Zealand, said, “The Australian art toy market is vast. Through active localisation and development, art toys have attracted more and more fans in Australia. In future, we will continue to enhance our business layout of physical stores with excellent products and services, enabling consumers to feel the unique charm of art toys.”
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