2025 Generative AI Landscape Report: DevOps Tools Surge, General AI Fragmenting

Similarweb’s “2025 Generative AI Landscape” report shows major shifts in how users engage with AI and how businesses must respond. The data points to a 76% year-on-year rise in generative AI website visits and a 319% surge in app downloads. Developer and code-completion tools led the charge, with growth outpacing broader market categories.

Generative AI

Meanwhile, the report highlights a growing specialisation within AI platforms and underscores that 95% of ChatGPT users still use Google, revealing a layered relationship between search and generative AI. For companies, the takeaway is clear: optimising for AI referral visibility and domain mentions is becoming as critical as traditional SEO.

Business News