Hisense new tagline at UEFA EURO 2024™ (PRNewsfoto/Hisense)
Hisense unveiled its new brand tagline, “Hisense, More Than a Brand,” during the UEFA EURO 2024, emphasizing its commitment to a strong global presence and long-term football partnerships. The brand’s messaging evolved from TV #2 GLOBALLY to Hi sense TV #1 IN CHINA at the FIFA World Cup 2022 to “Never Settle for No. 2 Globally” at UEFA EURO 2024.
It’s global brand awareness rose to 54%, with a Q1 2024 global TV shipment volume share of 13.6% and a shipment revenue share of 12.1%. With a diverse brand portfolio, extensive international network, and significant investment in R&D, the company aims to become a world-class enterprise with a user-centred approach.
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