Apple is set for its strongest year ever, with IDC forecasting 247.4 million iPhone shipments in 2025 — a 6.1% jump — driven by the iPhone 17 series. This single-handedly lifts global smartphone shipments by 1.5%, while iPhone revenue is projected to exceed US$261 billion (approx. RM1.24 trillion at RM4.75), up 7.2% YoY.
In China, Apple’s largest market, iPhone 17 seized over 20% share in October-November, prompting IDC to upgrade China’s full-year forecast from -1% to +3%.
The turnaround also boosted performance in the US and Western Europe. CEO Tim Cook had already flagged a record December quarter with 10-12% revenue growth.
Despite the iPhone Air underperforming, standard and Pro models are flying off shelves.
However, Apple’s plan to delay the base iPhone 18 to spring 2027, combined with a global memory shortage, may drag iOS shipments down 4.2% in 2026 and push smartphone prices higher industry-wide.
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